Biden Partners With CAA: What’s His Next Media Move?

Man speaking at outdoor campaign event with sunglasses

Former President Joe Biden signs with Hollywood talent agency CAA, sparking speculation about his post-presidential career in entertainment.

Key Takeaways

Joe Biden has re-signed with Creative Artists Agency (CAA) for post-presidential ventures.
CAA will represent Biden in publishing and speaking engagements.
Biden’s previous partnership with CAA resulted in a successful memoir and book tour.
This move suggests Biden’s intention to maintain influence in politics and media.
The signing follows criticism of Biden’s presidency and low approval ratings upon leaving office.

Biden’s Return to CAA

Former U.S. President Joe Biden has once again joined forces with Creative Artists Agency (CAA), a move that has raised eyebrows in both political and entertainment circles. This partnership marks Biden’s return to the agency that previously represented him from 2017 to 2020, during which time he released his memoir “Promise Me, Dad” and embarked on a successful speaking tour.

CAA, known for representing Hollywood elites such as Brad Pitt, Julia Roberts, and Meryl Streep, as well as sports stars like Shohei Ohtani, will now handle Biden’s publishing and speaking engagements. This development comes on the heels of Biden’s departure from the White House, where he served as the oldest president in U.S. history from 2021 to 2025.

Joe Biden has signed with Creative Artists Agency for representation as he begins his post-presidential era. https://t.co/sGuVHHOaw7

— The Hollywood Reporter (@THR) February 4, 2025

Political Backdrop and Hollywood Criticism

Biden’s re-signing with CAA occurs against a backdrop of political controversy and criticism from Hollywood. The former president left office with low approval ratings and faced backlash for pardoning his son, Hunter Biden. Additionally, some in Hollywood had criticized Biden for not withdrawing sooner from the 2024 presidential race against Donald Trump.

“President Biden is one of America’s most respected and influential voices in national and global affairs,” said Richard Lovett, co-chairman of CAA, praising the former leader’s “commitment to public service.”

Despite these challenges, Biden has made it clear that he intends to remain politically active. In a statement that resonates with his new venture, Biden declared, “We’re leaving office, we’re not leaving the fight.” This sentiment suggests that his partnership with CAA may serve as a platform to continue influencing public discourse and policy.

Potential Media Ventures

While specific plans for Biden’s post-presidency life have not been disclosed, his signing with CAA opens up possibilities for various media ventures. The agency’s representation of the Obamas, who have been active in Hollywood with their company Higher Ground Productions, offers a potential blueprint for Biden’s future endeavors.

“His lifelong commitment to public service is one of unity, optimism, dignity, and possibility. We are profoundly honored to partner with him again,” said Richard Lovett.

Biden’s previous association with CAA significantly increased his income post-vice presidency, with his book tour for “Promise Me, Dad” selling over 85,000 tickets. This success hints at the potential for lucrative opportunities in publishing, speaking engagements, and possibly even film or television projects.

Looking Ahead

As Biden embarks on this new chapter, many will be watching to see how he leverages his political experience and public persona in the entertainment industry. While some may view this move as a departure from traditional post-presidential activities, it aligns with a growing trend of political figures engaging with media and entertainment platforms to maintain their influence and share their messages.

For now, Biden has maintained a relatively low profile since leaving office, communicating primarily through social media. However, his partnership with CAA signals a potential shift towards more public engagement and media presence in the near future. As the political landscape continues to evolve, Biden’s foray into Hollywood could represent a new model for how former presidents shape their legacies and continue to impact public discourse long after leaving the Oval Office.